20 Years of JAFF, 7 Roles of JAFF “Thank You for Everything”

The true purpose of a film festival is to strengthen and sustain the film ecosystem. For the past two decades, JAFF has grown alongside a new generation, the emergence of diverse films, the development of film communities and schools, and increased public support. These elements have all shaped JAFF’s journey, establishing it not only as an entertainment platform, but also as a driving force that nurtures the life of cinema in Indonesia.

Firstly, since its inception, JAFF has played a vital role in fostering a new technocracy within the film industry. When festival resources were still limited, JAFF engaged young people through volunteering and programs such as the Asian Cinema Competition, Indonesian Cinema, and Light of Asia. These initiatives required curators, programmers, and festival managers, thereby cultivating a generation of film professionals who now lead festivals and creative institutions across Indonesia.

Secondly, JAFF has served as a hub for knowledge exchange. The JAFF Workshop (2006–2017) and JAFF Education (2018–2019) connected young filmmakers with experienced industry practitioners. Meanwhile, the Public Lecture Series has consistently explored issues in Asian cinema aligned with each festival’s theme as well as the latest developments in film. Introduced just two years ago, The Market Forum has become a venue for discussing the film industry landscape, from script development and funding to distribution, providing valuable insights into global opportunities.

Thirdly, JAFF has played a part in transforming Yogyakarta’s creative workforce. Once renowned for its visual arts, music, and theater, Yogyakarta has now evolved into a thriving city of film. Through programs such as the Public Lecture, the JAFF Workshop, and the JAFF Education, participants have gained essential knowledge and skills in filmmaking. Today, a new generation of Yogyakartans  are actively involved in community projects, schools innitiative, and film labs, producing new works and organising festivals. The city has become a key source of film professionals including technicians, camera operators, editors, musicians, sound engineers, and costume designers, who now contribute to productions nationwide.

Fourthly, JAFF has established an extensive network of film communities. The Independent Corner (2006–2008) and the Community Forum (2009–present) have become essential gathering spaces for communities from across Indonesia. The Community Screen program even brings community-made films to XXI cinema, enabling grassroots filmmakers to engage directly and on equal terms with professionals. JAFF continues to expand its international connections through partnerships with Asian Perspective and NETPAC.

Fifthly, JAFF has become a vital home for independent cinema. Programs such as the Independent Corner (2006–2007), Light of Asia (2008–present), and Indonesian Cinema have provided platforms for short and feature-length films that rarely find space in commercial theaters. These programs enables community, independent, and alternative works to reach wider audience and receive the recognition they deserve.

Sixthly, JAFF has become a meeting ground for film professionals and emerging filmmakers. Fringe Events and Public Lectures bring together producers, actors, crew members, and acclaimed directors with young talents. The Open Air Cinema gathers thousands of viewers from all walks of life, while the Meet the Filmmakers creates opportunities for more intimate discussions. These encounters reaffirm JAFF’s identity as a festival deeply rooted in its community.

Seventhly, through the Jogja Future Project (2017–2019) and the Market Forum, JAFF continues to expand its role in connecting the film ecosystem with the broader community. These platforms bring together young filmmakers with investors, supporting institutions, and global networks, ensuring that the festival not only celebrates cinema today, but also envisions its future in a rapidly evolving industry.

This twenty-year journey has only been made possible through the support, participation, dedication, and collaboration of countless individuals and organisations.

Thank you—endlessly.

Garin Nugroho

Founder of JAFF