Talks: What Does Film Publicist Do? by thePublicist

Since the Indonesian film ecosystem began to emerge from its hibernation, the existence of publicists has become more apparent. Publicity is undeniably required in introducing a film production to the public. Publicists design publication and promotion strategies, manage media relations and collaborate with screening venues and other related partners. Publicists carry out their roles and responsibilities by collaborating with producers and establishing effective communication channels and relationships with the cast and crew. Publicists must also be eager to analyze public reactions and consistently evaluate ongoing strategies’ efficacy. The Talks program aims to explain the existence, function, and role of advertising in the Indonesian film industry.

LPP 1 | TUE, 29 NOV | 15:00 - 17:00

Speakers

Ifa Isfansyah

Ifa Isfansyah

Ifa Isfansyah graduated from the Television Department of Indonesian Institute of Art Yogyakarta. He began his career in cinema as Producer and Director of several short films, including BE QUIET, EXAM IS IN PROGRESS! (Tokyo ShortShort, Competition, 2006) and HALF TEASPOON (Grand Prize Hong Kong Independent Film Video Award & competition, IFFR 2008). In 2001, he started his company Fourcolours Films with other local filmmakers in order to produce and support Indonesian filmmakers. He was selected by the Asian Film Academy BUSAN in 2006 and got a scholarship to attend the Im Kwon Taek College of Film & Performing Arts, KOREA. Then back to Indonesia, he directed his first feature film, GARUDA DI DADAKU (2009), which encountered a great commercial success. His second film, THE DANCER (2011) was awarded Best Director and Best Picture at the Indonesian Film Festival. Since then he has produced SITI (Eddie CAHYONO, TELLURIDE 2015), TURAH (Wicaksono Wisnu LEGOWO, Indonesian Official Entry for OSCAR 2018), THE SEEN AND UNSEEN (Kamila ANDINI, Grand Prix Generation K-Plus Berlinale 2018), MEMORIES OF MY BODY (Garin NUGROHO, Best Film 3 CONTINENT FF 2018) and YUNI (Kamila ANDINI, Platform Prize Toronto IFF 2021). ISFANSYAH is also a founder of JOGJA-NETPAC Asian Film Festival that started in 2006 and a founder of the JOGJA FILM ACADEMY, which was established in 2014.

Emira Pattiradjawane

Emira Pattiradjawane

Emira Paradytia Pattiradjawane, also known as Mia, graduated from Prof. Dr Moestopo University with a Bachelor of Communication Science (2011) and a Master of Communication Science (2022). In 2006, while she was still in high school, she became an usher at the Konfiden Short Film Festival and thus entered the world of film. After completing high school, she worked as an administrative assistant at the Konfiden Short Film Festival (2006-2009), executive assistant at the scenario school "Serunya Scriptwriting" (2010-2011), and account executive at the PR Agency "Think Opposite" (2011- 2013). Then, from 2013 to 2018, she worked as a project assistant at MediAN Publicist, where she handled several films, including "Ada Apa Dengan Cinta 2" (Riri Riza, 2016), "Kartini" (Hanung Bramantyo, 2016), "Banda: The Dark Forgotten Trail" (Jay Subyakto, 2017), "Wiro Sableng: Pendekar Kapak Maut Naga Geni 212" (Angga Dwimas Sasongko, 2018) and Korea Indonesia Film Festival 2014-2018. She co-founded thePublicist in 2019 with Andi F. Yahya and Frederika K. Dapamanis, a company that has published numerous films, plays, books, and festivals. She is also a member of the 2021-2023 Indonesian Film Festival Committee.

Michael Ratnadwijanti

Michael Ratnadwijanti

Michael Ratnadwijanti started to pursue her career as a film publicist in 2012, by working on some wide screen movie with two of her colleague, which are Ade Kusumaningrum a senior film publicist and Nauval Yazid, the one who took a big role as a festival programmer. Not long after that, with two of her friends, they built MediAN Publicist, a company that takes part in film publicity. with MediAN Publicist, Michael work on promoting and publicizing a various amount of wide screen movie such as, Ada Apa Dengan Cinta 2 (Miles Films, 2016), Kartini (Legacy Pictures, 2017), Kulari Ke Pantai (Miles Films, 2018), dan Wiro Sableng (Lifelike Pictures, 2018).

The start of her career in the film industry is in 2004 by becoming a researcher for a documentor project that is being produced by Salto Films and then she is involved a few times in Jakarta International Film Festival as Public relation and media relation team. Since that moment on, her love and interest for the film industry have brought her consistently to deepen in the film industry as a publicist. right now she officiate as the Head of Marketing, Promotion & Distribution in Miles Films, an independent production house that has been around for more than 25 years and known as an house production that pioneered the birth of indonesia new generation viewers by the legendary movie Petualangan Sherina (2000) dan Ada Apa Dengan Cinta? (2002).

host

Alexander Matius

Alexander Matius

A film curator based in Jakarta. Now, he's a programmer for Kinosaurus and FLIX Cinema and also runs a house tools shop. Matius is also a manager (2014 - 2016) in kineforum, the first alternate movie screening program in Jakarta, other than that he also takes part in few other movie programs, two of which are RRREC Fest in the Valley and Synchronize Fest. Since 2018, he learned a lot about film curator and expedition manager from some workshops, for example like film programming workshop in Japan and Philippines, Art-House Cinema Workshop in Venezia, and Berlinale Talents.