Since the Indonesian film ecosystem began to emerge from its hibernation, the existence of publicists has become more apparent. Publicity is undeniably required in introducing a film production to the public. Publicists design publication and promotion strategies, manage media relations and collaborate with screening venues and other related partners. Publicists carry out their roles and responsibilities by collaborating with producers and establishing effective communication channels and relationships with the cast and crew. Publicists must also be eager to analyze public reactions and consistently evaluate ongoing strategies’ efficacy. The Talks program aims to explain the existence, function, and role of advertising in the Indonesian film industry.